I�m getting ready to publish my book on business strategy,
Map the Future. It�s all about how a business should plan for the future, and how to manage the functions that help you make those plans: competitive analysis, market research, and advanced technology. It�s not a case study book; it�s more like a business cookbook, with detailed how-to instructions on everything from segmenting the market for a new product to influencing people who don't want to listen.
I�ll post more about the book when it ships, but in the meantime I wanted to offer a review copy to any journalists or bloggers who want to look at it. If you�re interested, please write to me at the address
here. Be sure to include the URL of your publication or blog.
Now that the book�s finally done, I can get back to blogging. There�s a lot of interesting stuff going on, and I�ve been dying to dig into it.
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